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May 5, 2014

AHEAD OF THE GAME: GRIMES

Claire Elise Boucher, known professionally by her stage name Grimes, is a Canadian musician based out of Vancouver and Montreal. Her artistry is entirely her own as she writes and produces all of her music, giving it an authentic and unique sound unlike any other.

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Aside from her music ability Grimes is an extremely visual artist. High fashion, creative design and movement are all heavily present in her music videos and on stage performances. Credited as “the Canadian goth”, Grimes is setting trends in the underground fashion and art community. 

*below is a photo of Grimes wearing this season Valentino for an issue of V Magazine

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*below is a photo from Grimes’ music video “Genesis”. By her side, upcoming urban artist Brooke Candy (who has recently become the poster child of Nicola Formichetti’s first full line with DIESEL

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Grimes is an artist of authenticity, intelligence and pure talent. Her ability to transcend her authentic genre of music outside of the music industry alone and into the world of fashion and culture is a sign that she is a force to be reckoned with. We predict great success for this young artist and look forward to her future projects. For these reasons Grimes is named this month’s and Cice Culture's first AHEAD OF THE GAME artist. 

Never heard of Grimes? Download her 2012 album Visions and give her a listen! Link to her debut singe “Genesis” is below. 

https://www.youtube.com/watch?v=1FH-q0I1fJY